About Us
Our Mission
Our experienced marketing professionals put your needs first. We are proud to provide a high quality level of customer service, experience in the medical field, and commitment to growing your practice.
Pete Lucas
President and Founder
Pete brings more than 20 years of experience in broadcast and digital media to Practice Marketing & Communications. During his television career, he worked as a broadcast journalist at local ABC, CBS, NBC, and Fox affiliates throughout New England and the Southeast.
After having the chance to cover a few of his favorite teams as they captured Super Bowl and World Series titles in the mid-2000s, Pete decided to leave sportscasting on a high note and take his career in a new direction. He began working with businesses and medical practices throughout New England, helping them strengthen their brands, tell their stories, and connect with their audiences.
Pete went on to found Practice Marketing & Communications, where he could focus specifically on the health care industry and work closely with providers and practices to navigate the ever-changing world of medical marketing and communications.
In addition to his work at Practice Marketing & Communications, Pete serves on the boards of The Tomorrow Fund and the Rhode Island Chapter of the American College of Healthcare Executives, supporting organizations dedicated to improving health care and the lives of patients and families throughout the region.
Pete graduated from Boston College in 1998 with a bachelor’s degree in communications and a concentration in marketing.
Nancy Krause
Director of Client Services
Nancy came to Practice Marketing and Communications in 2019 with 25 years of broadcast and digital media experience under her belt. With years of experience in newsroom management and various editorial roles, she understands the power of strong branding, clear communication, and a consistent core message.
A true jack-of-all-trades, Nancy does a little bit of everything—from writing news releases and social media content to designing websites, brochures, and other marketing materials, as well as editing client videos.
Originally from Long Island, NY, Nancy graduated from Binghamton University in 1996 with bachelor’s degrees in history and English, with a concentration in journalism. While she’s not originally from the Ocean State, she called Rhode Island home for 21 years before moving to Georgia. That’s about as close to a native Rhode Islander as a New York girl can get.
PMC INSIGHTS
Because knowledge is meant to be shared.
At Practice Marketing and Communications, we believe better-informed organizations make better marketing decisions. That’s why we share practical strategies, website tips, branding ideas, AI insights, and real-world lessons we've learned while helping healthcare organizations grow. Whether you work with us or not, we hope you’ll find ideas and insights here that make your marketing—and your job—a little easier.
Business Development
Insights
Marketing Strategy
Video Marketing
PRACTICE ADVISORY NETWORK
From operations and staffing to finance, technology, compliance, and growth strategy, running a thriving dental or medical practice takes expertise in many areas.
Through the Practice Advisory Network, we connect you with trusted healthcare experts who can help you solve today's challenges and plan for tomorrow.
Practice Marketing Services
What We Do Best
Video Services
We offer high-quality, affordable video solutions to promote your practice online, on air and on social media.
Public Relations
No matter what your marketing needs are, our team will support you as your practice grows.
Reputation Management
We'll help you capture patient feedback, enhance patient satisfaction, and grow online reviews and ratings.
Social Media Management
Be among today's most successful businesses that are aggressively marketing on social media.
Website Development
Your website is your first impression. Make sure it's a good one. We'll develop an informative, user-friendly site for your patients.
Email Marketing
Keep up with current patients and attract new ones. We can help you create email content that will help you quickly build a sizable email marketing list.
Get In Touch
info@practicemarcomm.com