dental practice marketing
RESULTS THAT WILL MAKE YOU SMILE
Practice Marketing and Communications specializes in addressing the unique marketing needs of dental offices. From engaging introductory videos and professional website design to informative mailers and memorable ribbon-cutting ceremonies, we provide comprehensive solutions tailored to help your practice stand out.
dental marketing Checklist
Opening or transitioning a dental practice is a complex process that can take several months. Recognizing that every practice is unique, Practice Marketing and Communications specializes in creating customized marketing plans tailored to each practice’s specific needs.
Brand Identity
- Create a logo that is identifiable and simple.
- Develop a cohesive brand that conveys trust and care.
Website
- Secure URL.
- Ensure design aligns with the brand.
- Prioritize mobile-friendly and easy navigation.
Signage & Social Media
- Design and install clear, attractive office signage.
- Set up social media profiles.
Community Involvement
- Explore local Chamber of Commerce offerings.
- Get a feel for the area.
- Spend time getting to know your neighborhood.
Social Media
- Start to ramp up excitement by posting new developments on social channels
- Provide updates on construction progress.
- Invite friends to follow and share your pages with their circles.
- Highlight cutting-edge equipment (e.g., 3D imaging, digital X-rays)
- Create excitement!
Website
- Finalize website and be ready to book appointments
Social Media
- Provide updates on construction progress and introduce staff.
- Unique dentistry offerings (e.g. teeth whitening, veneers.)
- Establish Google My Business Page.
- Ask patients to help populate page with reviews.
Community Involvement
- Join local Chamber of Commerce.
- Schedule a ribbon-cutting.
- Invite friends, family, and local leaders.
Lead Generation
- Encourage patients to book online or call for a free consultation
- Offer limited-time discounts for new patients.
- Explore Direct Mail options.
- Digital marketing campaign.
Community Involvement
- Celebrate ribbon-cutting with an announcement and a public relations campaign.
- Partner with schools for dental health awareness campaigns.
- Sponsor local sports teams, health fairs, and charity drives.
Practice Video
- Produce video that provides an overview of practice & dentist.
- Record patient testimonials.
- Use as a promotional tool via paid social media or cable campaigns.
Social Media
- Continue to publish original content.
- Dental health tips
- Favorite dental products (toothbrushes, toothpaste, etc.)
- Before & After Successes
- Encourage patient reviews.
PRINTABLE RESOURCES
Profile Videos
Building Trust and Credibility
A profile video can be a powerful tool for a dentist to attract new patients by building trust, showcasing expertise, and making the practice feel more approachable.
Videos can help you showcase your expertise, while also creating a personal connection with your patients before they even walk in the door.
A friendly demeanor on video helps ease dental anxiety and makes your practice more inviting.
patient Testimonials
Showcasing Skill & Expertise
Patient testimonial videos highlighting their satisfaction and success stories can further reinforce your dental expertise and build trust with potential clients.
SHOWCASE SERVICES
Differentiate Yourself from Competitors
Video can help your practice stand out by showcasing state-of-the-art equipment, modern facilities, and advanced treatment techniques.
DIRECT MAIL & aDVERTISTING
Creating Brand Awareness
Direct mail and advertising are essential tools for dental practices seeking to attract new patients, retain loyal ones, and grow their business.
By leveraging effective marketing and communication strategies, Practice Marketing and Communications helps you identify your target audience and determine the most impactful ways to engage with them.
DIRECT MAIL & aDVERTISTING
Creating Brand Awareness
Direct mail and advertising are essential tools for dental practices seeking to attract new patients, retain loyal ones, and grow their business.
By leveraging effective marketing and communication strategies, Practice Marketing and Communications helps you identify your target audience and determine the most impactful ways to engage with them.
PATIENT ACQUISITION & MEDIA RELATIONS
Creatively connect with prospective patients
GRAND OPENINGS & RIBBON-CUTTINGS
A ribbon-cutting ceremony is an excellent way to announce the opening of your practice to the community. Our Practice Marketing and Communications team will collaborate with your local Chamber of Commerce, dignitaries, and media to ensure your practice is introduced with style and impact.
Dental news releases
Georgetown Family Dentistry Expands, Opens State-of-the-Art Facility in Downtown Georgetown
GEORGETOWN, MA — Surrounded by family, friends, and staff, Dr. Shradha Sharma, DMD, recently cut the ribbon at Georgetown Family Dentistry’s brand-new, state-of-the-art location in Georgetown, Massachusetts. The Greater Haverhill...
Experienced Dentist Dr. Lisa Hilpl Opens State-of-the-Art Dental Practice in Mansfield
MANSFIELD, Mass. — Known for providing patients with top-notch general and cosmetic dental services for more than 25 years, Dr. Lisa Hilpl, DMD this week realized a lifelong dream when she cut the ribbon on her brand-new dental practice in Mansfield, Massachusetts....
One for the Books: Harvey Family Dental Celebrates Ribbon-Cutting with Library Donation
NEEDHAM, Mass. (March 9, 2023) — Not only does Dr. Jennifer Harvey, DMD like to sink her teeth into a good book, but she also spends a lot of time at the library with her three children. So, it is only fitting that, in celebration of the opening of Harvey Family...
Element Dental Aims to Take the Dread Out of Visiting the Dentist
MEDFORD, Mass. (February 20, 2020) — While working as an associate dentist, Dr. Haranchal Bains knew dentistry did not have to be something unpleasant that patients dreaded. She knew there was a better way. That is where the idea of Element Dental was born. Medford...
After 2-Year Sabbatical, Local Dentist Reopens Practice in Woburn
WOBURN, Mass. (January 23, 2020) — To celebrate the reopening of Mooney Dental, Woburn Mayor Scott Galvin and State Rep. Rich Haggerty joined Dr. Mooney and his staff Thursday, January 23 for a ribbon-cutting at his Cedar Street practice. A native of Woburn, Dr....
PRACTICE ADVISORY NETWORK
From operations and staffing to finance, technology, compliance, and growth strategy, running a thriving dental or medical practice takes expertise in many areas.
Through the Practice Advisory Network, we connect you with trusted healthcare experts who can help you solve today's challenges and plan for tomorrow.
Practice Marketing Services
What We Do Best
Video Services
We offer high-quality, affordable video solutions to promote your practice online, on air and on social media.
Public Relations
No matter what your marketing needs are, our team will support you as your practice grows.
Reputation Management
We'll help you capture patient feedback, enhance patient satisfaction, and grow online reviews and ratings.
Social Media Management
Be among today's most successful businesses that are aggressively marketing on social media.
Website Development
Your website is your first impression. Make sure it's a good one. We'll develop an informative, user-friendly site for your patients.
Email Marketing
Keep up with current patients and attract new ones. We can help you create email content that will help you quickly build a sizable email marketing list.
Get In Touch
info@practicemarcomm.com